Add the ‘Fear of Missing Out’ to Your Event
I’ve often ruminated that of all the thousands of events that exist, only 5% represent those that I’d consider as ‘must attend.’ These are the events where your absence will be noted, whether you are an attendee, speaker, sponsor or exhibitor. They are the kinds of events that prompt a ‘fear of missing out” (FoMO)– […]
How to Build a Key Account Strategy Which Doubles Sponsor Sales
It’s been a long time since I have chatted with Dave Lutz of Velvet Chainsaw, and I am glad I did recently. I was delighted to catch up with him given that he agrees that the top problems with events, in order of impact, are: Not making enough money Not getting enough attendees Not getting […]