The 5 Easiest Attendee Marketing Mistakes You Can Make Today
Michael Hart, the industry renowned journalist and thought leader is back! I asked him to provide his views on what attendee marketing mistakes he is seeing, and here’s what he had to say, enjoy! ——————————————————– Look at the latest tradeshow industry news reports and you’d get the impression problems are officially solved for all the show organizers […]
Why Building a Green Event Can Make a Difference
I am in the process of managing an event in the environmental/sustainability sector. One thing that I’m driving within my team is a plan to make the ‘green’ aspect of the event so we are consistent with our marketing messaging. So far, the embrace of green in the events business has been an interesting journey. […]