Will the Industry’s Mega-Shows Survive the Good Times?
Again I welcome back Michael Hart, the industry renown journalist and thought leader for his views on the ‘good times’ for our industry and why you shouldn’t ‘follow the leader’….. ——————————————————————————————————— According to the Center for Exhibition Industry Research’s 2015 wrap-up report, the tradeshow industry grew a substantial 3.7 percent last year. That’s nearly double […]
11 Qualities Your Event Marketer Must Have
As I complete my own event projects and observe others, I often ruminate about what it takes to make a great event marketer. Given the difficulty in getting attendance for events, I find that good event marketers are becoming as rare as good event sales people. And I know this because I am frequently asked […]