The Grit That’s Needed When Things Are Unknown
The recent completion of the launch of a client’s new event has given me the opportunity to reflect a bit. As with any new project, there was plenty of uncertainty that required educated guesses, as supported by the best possible research done prior to the launch. The Launch At first, there’s the excitement of […]
Reversing Poor Event Sales
One of my favorite speakers in the industry is Dan Cole. On several occasions, I have had the pleasure of speaking with Dan, who is the Senior Vice President of Trade Shows and Exhibits Sales for Hargrove Inc. Perhaps one topic we’ve discussed that sticks with me the most concerns his views as to how […]