Who is Going to Take Your Events Business Away?
Profitable Event Business Models of the Future: Platforms and Networks, Not Products or Services Watching Barry Libert (who is both a former client of mine and a previous SISO keynote speaker) on this webcast left me quite impressed with how he had segmented business into four distinct models. His thinking caused me to consider […]
How to Innovate in a Traditional Event Market
Not a lot of innovation happening in the business, so I asked my friend, industry renown journalist and thought leader Michael Hart on how innovation on traditional events is possible: —————————————————————————— The same old dull thing Maybe you run a state trade association’s annual conference and tradeshow. Or a modest event in a niche […]