How can we get people to line up for our events?
Sound counter-intuitive? After all, the logistics goal for every event Is to keep your registration lines short. To explain, let me highlight two amazing memories recalled from my first Macworld: The presence of Steve Jobs’ Mercedes, without a license plate, at the rear of the Moscone Center The image of Macworld attendees who were […]
Like It or Not, We’re All Measured on ‘Outcomes’
Given that it’s summer, I’ve had a chance to catch up on some reading. Most recently, I enjoyed an article by Phil Fersht, CEO and Chief Analyst at HFS Research, discussing how we, as ‘doers’ and ‘producers’, are evaluated. The post speaks for itself, but there may be readers who belong to one of my […]