How to ‘take the temperature’ of your event sales effort
If your organization is not hitting its event sales goals consistently, then as the sales manager you’re responsible. How can you diagnose what and where the problem(s) may be? Here’s a handy checklist to figure it out: As a sales manager, are you within 10% (whether higher of lower) of your total annual sales goals […]
An Event Wellness Check: Weeding Out Potential Problems Before They Kill You
At a recent speaking engagement, a number of people asked me whether I could come up with five questions to determine the health of an event and whether they had had their ‘finger on the pulse’ of their market they were serving. Here’s what I came up with- these are questions you should ask […]