When to Hire an Outside Consultant
A couple of questions I am frequently asked by event organizers are “How do I know when to bring a consultant/contractor in to help?” and “Isn’t it a sign of weakness if I have to go outside the company to do this?” Both are good questions. To answer the second, I would say that, […]
Do you have the guts to do a 3 month event launch?
At this year’s SISO Executive Conference in August I had the opportunity for a quick chat with Vinnie Polito about an event launch I had completed this past year. When I remarked about how well it had gone in spite of the white knuckle ride, Vinnie replied that “if you like a white knuckle ride, […]