The Right Number of Qualified Attendees or Profitability?
Well, your answer is likely to be, “Warwick I want both!”. But what if you must prioritize one choice over the other? We’ve all been there; what do you do? The direction you take depends upon the kind of company that you have and your event philosophy especially toward new launches. If each […]
What Trump’s Victory Means for Your Event
I was ruminating about Jeff Hurt’s article, “Our Increased Distrust Of Institutions And What It Means To Your Association, Conference,” and thinking about how the Trump election phenomenon follows other trends in our society in general and the events business, in particular. Here’s what I believe is the impact on our business: People are […]