How to Kill Your Competitor
For many of the events that I am brought in to launch, a key challenge is to create something that does not mimic others in that market segment. If you create a ‘me-too’ event – one that is not differentiated from everyone else in a substantive way – you are destined to fail. But how […]
Is Building an Event an Art or a Science?
Are you wondering about what the ingredients of building an event are? I asked my friend, industry renowned journalist and thought leader Michael Hart on the art/science mix on starting a conference. Here’s what he had to say: _____________________________________________________________________ The answer to the above question is “yes.” Yes, it is an art; yes, […]