To Cancel or Not Cancel Your Struggling Event: That is the Question
Recently a number of my industry colleagues have had to make decisions about whether or not to cancel their events which were struggling. In my twenty-six years in this industry, I can count on one hand the events that I’ve had to cancel after launch, so I count myself lucky on mostly avoiding the scenario. […]
A Neat Trick to Ensure You’re On Top of Your Market
Pick up the phone and make 10 calls monthly to your customers. Or preferably, visit them in their offices. That’s it. And do this consistently – every month – not just occasionally. Why? I am guessing that, if you are a top executive, you sometimes become so focused on the running of your team, […]