The Four “Forks in the Road” of an Event
Recently a client asked how I would describe the lifecycle of an event. The question prompted me to ruminate that an event involves decisions that must be made at various stages, with its ongoing viability governed by those decisions. What are those stages? 1) Do you launch the event? You’ve got an idea and […]
No One Wants to Exhibit at Your Event
No one cares what you have to say It’s funny that in my 25+ years of working in this industry, I’ve come to anticipate that frequent demand that “you’ve got to get [fill in the blank exhibitor] to sign up. They must be there.” And for many years my quest was to find the perfect […]