How to Kill Your Competitor
For many of the events that I am brought in to launch, a key challenge is to create something that does not mimic others in that market segment. If you create a ‘me-too’ event – one that is not differentiated from everyone else in a substantive way – you are destined to fail. But how […]
Is Building an Event an Art or a Science?
Are you wondering about what the ingredients of building an event are? I asked my friend, industry renowned journalist and thought leader Michael Hart on the art/science mix on starting a conference. Here’s what he had to say: _____________________________________________________________________ The answer to the above question is “yes.” Yes, it is an art; yes, […]
The Right Number of Qualified Attendees or Profitability?
Well, your answer is likely to be, “Warwick I want both!”. But what if you must prioritize one choice over the other? We’ve all been there; what do you do? The direction you take depends upon the kind of company that you have and your event philosophy especially toward new launches. If each […]
What Trump’s Victory Means for Your Event
I was ruminating about Jeff Hurt’s article, “Our Increased Distrust Of Institutions And What It Means To Your Association, Conference,” and thinking about how the Trump election phenomenon follows other trends in our society in general and the events business, in particular. Here’s what I believe is the impact on our business: People are […]