Case Studies Don’t Work as Conference Programming – Unless….
When I started in the conference business it was a common recommendation that when putting together a program, get as many user stories or case studies as possible. The presumption was that attendees want to listen and learn from peers and high-profile companies in their industry. And so, I followed that advice and sought out […]
Do You Live by Your Word?
If you’re like me, you’ve probably been bombarded with lots of marketing offers, many of which make the wildest of claims. Possibly it’s something to help you lose 20 lbs in just two weeks or a promise to brighten your teeth in only two days. Or maybe there’s someone promoting a system that can magically […]
Should You Follow Directions or Choose a New Course?
As you move forward in your career, knowing when to take a chance and try something new and different can be difficult; particularly when it might be the proverbial “road less traveled.” It’s more comfortable to repeat what’s been done before. Following the crowd and doing exactly what you’re told – and nothing more – […]