How to Get Your Freebies to Pay
Many of my publisher clients offering events have found that one of the main hurdles they face when launching an event is the challenge of converting customers – often accustomed to free content – into paying conference attendees. You may have also have this problem as a non-publisher if you are trying to upgrade expo […]
The secret to success is……
The secret to success is the ability to stand in another person’s shoes. That’s particularly true if you are trying to do business with that person. An Old Tale Still Rings True Remember the story of the two brothers who had to share a piece of cake? The elder brother managed the situation in […]