Has ‘Quality is the New Quantity’ Become Today’s “The Dog Ate My Homework”?
If estimates are to be believed, though we may be able to run events this year, both attendance and exhibitor participation will be down. Given COVID-19 and responding corporate restrictions, lower numbers and revenues for 2021 events are to be expected. Does that exempt us from trying to understand attendee and exhibitor needs, given we have the […]
Your Event has a Brain. But Does it Have a Heart?
Most long running events are viable because they continue to offer value, making enough money (or otherwise generating sufficient benefits ) to prompt their owners to continue onward with them. These events are supported with strong project plans, sufficient revenue, well-managed costs, the right content, competent staff – and they are proven to be profitable. These events […]