Have Conversations with 100% of Your Sales Prospects

Most event salespeople are transactional. Their outbound phone calls and emails, whether to sell a booth or a sponsorship, tend to approach the sale as a transaction – a one-time thing. And then they wonder when these attempts don’t generate the successes they desire. Why? One key factor is that the salesperson is choosing the time, […]

The Seven Conditions for Successful Event Sales

If you are good at it, there is nothing more satisfying than being a salesperson. You have few of the mundane tasks often required in other kinds of roles and your individual performance can have a direct and immediate impact on your (potentially unlimited) income. The sales role also rewards an entrepreneurial mindset, as the most […]