How Finding Your Addressable Audience is the Difference for Success and Failure in Events: An Interview with Marketing Guru Shauna Peters
Since my March interview with Shauna Peters, vice president and marketing strategist for mdg, a Freeman Company, I’ve heard a lot about the ‘addressable audience,’ which I believe is a key concept that every event marketer needs to embrace to maximize their event attendance. Since a lot of the ‘buzz’ on this topic is coming from mdg, I decided to […]