What is the Future of Digital forEvent Companies?
Our event industry has been riding a roller coaster since COVID’s impact began in March 2020. We’ve gone from having no face-to-face events – with almost total dependency on digital or virtual events – to the recent return to face-to-face events with little to no digital participation. Given that recent history, it’s fair to ask what’s […]
In What are the Characteristics of a Top 5% Event
I’ve had the fortune to run a world-renowned event – Macworld – and have managed several others that have come close to ranking amongst the upper echelon (the top 5%) of events. They are the types of events whose presence commanded attention – and attendance. We are now experiencing significant pent-up demand for in-person […]