Avoiding Data Privacy Landmines When Sharing Attendee Info with Exhibitors
Exhibition events are key tools for businesses to generate leads and make connections with potential customers. Exhibitors collect information such as attendee names, job titles, email addresses, and phone numbers to follow up with them after the event. However, with the rise of data privacy concerns and new data privacy laws, event organizers face a challenge […]
5 Ways to Expand Your Attendee Acquisition Reach
One of the latest theories in event marketing is that a successful and profitable event requires doing your best to reach the Total Addressable Market (TAM). Your TAM is defined as the total reachable audience for your event, whether they are currently in your database or not. This means you need to do some list-building. Given current […]