The Event Mechanic! Top Challenges for Event Organizers Over the Next Twelve Months
As I was recently asked what my prognosis for the events industry was, I decided to expand what I had said and share it with you. For the last fifteen years, I was waiting for the ‘Netflix Moment’ where something from outside our business was going to barge in and eliminate and decisively change our […]
Why Event Organizers Should Care About Individual Attendee Retention
In the dynamic world of events, there’s a constant push to innovate, grow, and outshine the competition. However, amidst all the hustle, one crucial aspect often overlooked is the importance of attendee retention—ensuring that individual participants return year after year. While attracting new attendees is vital, the true mark of an event’s success lies in its ability to create a loyal base of repeat […]