Winning Back Lost Exhibitors: Strategies for Event Organizers
Losing exhibitors is an inevitable but painful part of the business and a flag to suggest your event might be on the way out. Whether due to budget constraints, lack of ROI, or a change in strategy, once an exhibitor walks away, bringing them back can be a challenge. However, re-engaging lost exhibitors can be […]
Late Registrations:A Symptom of Weak Events, not a New Norm
In recent years, event organizers have observed a trend of ever later attendee registrations, prompting many to declare this phenomenon as the “new norm” in the business. The reasoning for this center on potential participants’ increasingly busy calendars and the tendency for last-minute decisions on attending events. Sorry I think this nonsense. Late registrations are […]