Stop Selling Events. Start Solving Problems.
Event organizers fall in love with their “solutions” or dream of building industry ‘ecosystems’. The event format. The networking platform. The sexy keynote speaker. The flashy exhibit hall with all the bells and whistles. The team gets jazzed. Marketing spins up a campaign. Sales pushes exhibitor packages. And then… crickets. Why? Because what you’re building is your […]
Why is Event Sales so Hard? 8 Reasons and What to Do About It
Lately, I’ve been getting a lot of questions from sales reps asking why it’s so difficult to get prospects to answer calls or respond to emails. Here’s what I’ve been telling them: 1. Message Saturation & Digital Noise Prospects are overwhelmed by the volume of sales outreach across channels—email, LinkedIn, phone, and more. Event […]