The Event Superconsumer: Why Our Industry Needs Them—And How to Spot One
We all know who attends events: customers, exhibitors, sponsors, press, influencers. But within those groups is a rare type of individual who goes beyond simply participating. These are the people who live the events industry, who build it, shape it, and help it evolve. These are the event superconsumers. The term “superconsumer” comes from Eddie Yoon, who defines them as a small […]