Strategic Event Value Creation: Building a Data-Driven Playbook That Puts Superconsumers First
Strategic Event Value Creation: Building a Data-Driven Playbook That Puts Superconsumers First Most event organizations love to talk about being “customer-centric.” But let’s be honest: very few actually are. What separates the winners from the pack isn’t who has the biggest show floor, the flashiest tech, or the longest speaker roster. It’s whether leaders […]
Wake Up or Get Nuked: Why Event Organizers Face a Blockbuster Moment
Let me put it plainly: if you’re an event executive and you’re not seriously integrating AI into your strategy, you’re heading for a Blockbuster–BlackBerry-level reckoning. And it’s coming faster than you think. In recent weeks, I’ve been tracking a growing chorus from Silicon Valley’s sharpest minds. The warning is stark: “Incumbents will be nuked; everything will be rebuilt.” This isn’t […]