2 Huge Mistakes Which Will Kill Your Event
This was an article which appeared in Bob James blog last month, The Mighty Copywriter. I liked it so much I am using it again… ______________________________________________________________________________ Having been around in the business awhile, I have had the luxury of watching great shows come and go, like watching cruise ships in the harbor. Bob asked me […]
How to Attract C-level Attendees to Your Event : Q&A with Sam Lippman
Having attended The Exhibition and Convention Executives Forum (ECEF) I have been impressed by the number and level of attendees Sam Lippman is able to garner at each one. In my mind, it succeeds for three reasons: 1) Its location in DC where many of the attendees work or can easily get there and back […]
The 5 Easiest Attendee Marketing Mistakes You Can Make Today
Michael Hart, the industry renowned journalist and thought leader is back! I asked him to provide his views on what attendee marketing mistakes he is seeing, and here’s what he had to say, enjoy! ——————————————————– Look at the latest tradeshow industry news reports and you’d get the impression problems are officially solved for all the show organizers […]
Why Building a Green Event Can Make a Difference
I am in the process of managing an event in the environmental/sustainability sector. One thing that I’m driving within my team is a plan to make the ‘green’ aspect of the event so we are consistent with our marketing messaging. So far, the embrace of green in the events business has been an interesting journey. […]
Add the ‘Fear of Missing Out’ to Your Event
I’ve often ruminated that of all the thousands of events that exist, only 5% represent those that I’d consider as ‘must attend.’ These are the events where your absence will be noted, whether you are an attendee, speaker, sponsor or exhibitor. They are the kinds of events that prompt a ‘fear of missing out” (FoMO)– […]
How to Build a Key Account Strategy Which Doubles Sponsor Sales
It’s been a long time since I have chatted with Dave Lutz of Velvet Chainsaw, and I am glad I did recently. I was delighted to catch up with him given that he agrees that the top problems with events, in order of impact, are: Not making enough money Not getting enough attendees Not getting […]
How to Hire Your Successors
Last week I had the opportunity to follow up on a conversation with Lydia Janow of Aviation Week which had begun at the SISO Executive Conference in August We had been ruminating about a conference panel on millennials when our discussion turned to the different facets of dealing with a staff composed of millennials in […]
How Co-Location Can Drive More and Better Buyers to Your Event
I met a number of interesting ‘new’ folks at this year’s SISO in Dallas, and many of the conversations I had will provide much of the material for my upcoming articles. One of those people was Justin Childs, who is the Marketing Manager for Food and Floral Events at Diversified Communications. Justin is responsible for the […]
Ignore the Negative Hype: How to Successfully Evaluate and Hire Millennials
I just got back from Dallas where I attended the SISO Leadership Conference. I managed to speak with a number of ‘movers and shakers’ there, the bounty of which will find their way into a number of future newsletter articles. The first interesting subject is on Millennials by my good friend Lawrence Dvorchik. Here’s his […]
Sell Access to the World, Not Booths
Again I welcome back Michael Hart, the industry renown journalist and thought leader for his views on how to expand your reach and profitability with sponsors: —————————————————————————————————————————————————————————————————- Is your event still “the place where buyers meet sellers”? If so, how’s that working out for you? Better yet, how’s it working out for your exhibitor and […]