How to Hire Your Successors
Last week I had the opportunity to follow up on a conversation with Lydia Janow of Aviation Week which had begun at the SISO Executive Conference in August We had been ruminating about a conference panel on millennials when our discussion turned to the different facets of dealing with a staff composed of millennials in […]
How Co-Location Can Drive More and Better Buyers to Your Event
I met a number of interesting ‘new’ folks at this year’s SISO in Dallas, and many of the conversations I had will provide much of the material for my upcoming articles. One of those people was Justin Childs, who is the Marketing Manager for Food and Floral Events at Diversified Communications. Justin is responsible for the […]
Ignore the Negative Hype: How to Successfully Evaluate and Hire Millennials
I just got back from Dallas where I attended the SISO Leadership Conference. I managed to speak with a number of ‘movers and shakers’ there, the bounty of which will find their way into a number of future newsletter articles. The first interesting subject is on Millennials by my good friend Lawrence Dvorchik. Here’s his […]
Sell Access to the World, Not Booths
Again I welcome back Michael Hart, the industry renown journalist and thought leader for his views on how to expand your reach and profitability with sponsors: —————————————————————————————————————————————————————————————————- Is your event still “the place where buyers meet sellers”? If so, how’s that working out for you? Better yet, how’s it working out for your exhibitor and […]
When To Turn Off the Lights- What you need to know before canceling an event
Lawrence Dvorchik is back! I am looking forward to seeing his SISO Leadership Conference Session, but in the meantime here are his thoughts about when to cancel an event. Enjoy! It’s the last resort and one of the most painful decisions that an organizer can make, deciding that an event will no longer be produced. What […]
How to Increase Quality Event Attendance- Best Practices from the Experts
One of the people I have admired for her ideas as much as her enthusiasm is Kimberly Hardcastle-Geddes. A much awarded personality in the industry, I was thrilled to get her input into solving the ‘how do I get more high quality attendees’ problem. In any case here’s what she has to say: ______________________________________________________________________________ Marketing […]
Cold Call or Perish: The Strategy of Increasing Revenue
I am thrilled to have Dan Cole back as a guest poster. Dan is easily one of the best sales trainers in the events business. His manner, style and his effectiveness enabled CES to reach the revenue height of which most of us can only dream. Dan and I both feel that Cold Calling makes all the […]
Seven Ways to Build Successful Staff at Your Events Company
Any one of you could probably have written this post, but I am going to offer my own thoughts given the strong affection I still have for DCI, the company at which I “cut my teeth” in the events business. DCI certainly had its faults, but after my ten years at The Event Mechanic! I […]
Joint Ventures for Fun & Profit – “Living the Dream” – Words of Wisdom from Sean Guerre!
Sean Guerre is back! He’s a person in the thick of the action as far as starting new events are concerned, and I was thrilled to start the first of a series of his thoughts on jumping ‘into the great unknown’ is concerned. Without further ado, here’s Sean! ————————————————————————————— A small media company like mine […]
How to Make an Impact with Attendee Acquisition Programs
Not only is Nicole Buraglio an old friend, but she is also the Managing Director of The Collective Group, which is a division of dmg events USA. The Collective Group works with senior marketing executives from Fortune 1000 companies to facilitate specialized private events specifically for CMOs, Heads of Digital Marketing and VPs of Consumer […]