Why Building a Green Event Can Make a Difference
I am in the process of managing an event in the environmental/sustainability sector. One thing that I’m driving within my team is a plan to make the ‘green’ aspect of the event so we are consistent with our marketing messaging. So far, the embrace of green in the events business has been an interesting journey. […]
Add the ‘Fear of Missing Out’ to Your Event
I’ve often ruminated that of all the thousands of events that exist, only 5% represent those that I’d consider as ‘must attend.’ These are the events where your absence will be noted, whether you are an attendee, speaker, sponsor or exhibitor. They are the kinds of events that prompt a ‘fear of missing out” (FoMO)– […]
How to Build a Key Account Strategy Which Doubles Sponsor Sales
It’s been a long time since I have chatted with Dave Lutz of Velvet Chainsaw, and I am glad I did recently. I was delighted to catch up with him given that he agrees that the top problems with events, in order of impact, are: Not making enough money Not getting enough attendees Not getting […]
How to Hire Your Successors
Last week I had the opportunity to follow up on a conversation with Lydia Janow of Aviation Week which had begun at the SISO Executive Conference in August We had been ruminating about a conference panel on millennials when our discussion turned to the different facets of dealing with a staff composed of millennials in […]
How Co-Location Can Drive More and Better Buyers to Your Event
I met a number of interesting ‘new’ folks at this year’s SISO in Dallas, and many of the conversations I had will provide much of the material for my upcoming articles. One of those people was Justin Childs, who is the Marketing Manager for Food and Floral Events at Diversified Communications. Justin is responsible for the […]
Ignore the Negative Hype: How to Successfully Evaluate and Hire Millennials
I just got back from Dallas where I attended the SISO Leadership Conference. I managed to speak with a number of ‘movers and shakers’ there, the bounty of which will find their way into a number of future newsletter articles. The first interesting subject is on Millennials by my good friend Lawrence Dvorchik. Here’s his […]
Sell Access to the World, Not Booths
Again I welcome back Michael Hart, the industry renown journalist and thought leader for his views on how to expand your reach and profitability with sponsors: —————————————————————————————————————————————————————————————————- Is your event still “the place where buyers meet sellers”? If so, how’s that working out for you? Better yet, how’s it working out for your exhibitor and […]
When To Turn Off the Lights- What you need to know before canceling an event
Lawrence Dvorchik is back! I am looking forward to seeing his SISO Leadership Conference Session, but in the meantime here are his thoughts about when to cancel an event. Enjoy! It’s the last resort and one of the most painful decisions that an organizer can make, deciding that an event will no longer be produced. What […]
How to Increase Quality Event Attendance- Best Practices from the Experts
One of the people I have admired for her ideas as much as her enthusiasm is Kimberly Hardcastle-Geddes. A much awarded personality in the industry, I was thrilled to get her input into solving the ‘how do I get more high quality attendees’ problem. In any case here’s what she has to say: ______________________________________________________________________________ Marketing […]
Cold Call or Perish: The Strategy of Increasing Revenue
I am thrilled to have Dan Cole back as a guest poster. Dan is easily one of the best sales trainers in the events business. His manner, style and his effectiveness enabled CES to reach the revenue height of which most of us can only dream. Dan and I both feel that Cold Calling makes all the […]