How can you get this ‘event engagement thing’ to make money?
In some recent posts I’ve mentioned the different roles – the different “guys” – who are involved in the creation, management, and execution of events. Each type of role has something to contribute to the success of a particular event. But when I look beyond an individual event at the broader trends within the business, […]
How to Get to the Next Level in the Events Business in One Month
In an earlier blog post, I reviewed the three styles of an event manager and I promised to help you determine which one you are and how you might acquire the characteristics of the others. Having the attributes of all three styles can be important, as all are contributors to the origination, development and execution […]
Flying in the Face of a Disturbing Trend: Gain Competitive Advantage by Doing More!
I’ve been thinking about how bad air travel has become, prompted by this recent story in USA TODAY (http://usat.ly/1tiHNgn) by Christopher Elliot. Poor customer service is a prevailing and longstanding complaint of many travelers. Yet air carriers not only seem tone deaf to those concerns; they are compounding things by trying to maximize revenue through […]
The 3 ‘Guys’ You Need to Run a Successful Event…
Ray Bianchi’s blog post in the March issue of Expo offered an interesting perspective on the different types of employees found in our industry. The post prompted me to look at the industry from a different angle, identifying some of the typical event management “personas” (as they say in marketing) that I often come across […]
Where is your next event’s competition? NOT where you think!
I just finished reading an article in Bizbash that addressed the impact that journalists are having on the business as event producers. The connection between events and publications certainly makes sense, as publications have ready access to some of the key elements to a successful event, given their database of potential attendees (through their subscriber […]
Sponsorship Innovation: How we increased Revenue by 30% in one year
Recently my sales team and I were tasked to help raise the revenue figure for an event. The World BPO/ITO Forum, which is in its 7th year of operation, was looking for new ideas to expand their sponsor base and increase the number of targeted leads for the sponsors. When considering our options and ideas […]
Music to my ears-get event help from outside resources
Just got back from Expo! Expo!(more on that later) but waiting in my email box from Monday was this article about why associations/event organizers should take advantage of outside resources to make improvements: http://www2.pcma.org/news-room/2012/12/03/how-a-third-party-can-empower-meeting-planners Love it!
Speaking at Expo! Expo!
I’ve been selected to do a couple of talks at Expo! Expo! in December in Orlando: How to Execute a Virtual Event: Five Key Building Blocks with Michelle Bruno and my recent research area: Building Targeted Marketing Performance Programs Through Target Personas I hope to see you there!
Service and Value As a Bigger Differentiator than Ever Before
Just got back from a vacation in Germany, and it’s always interesting to see how the experience is different than in the US. Whether or not it is a fair comparison when one is a tourist is of course valid, but I wasn’t necessary looking at my vacation as a “compare and contrast mission” the […]
Why Do Some Expos Rock and Some Stink?(from Expo Magazine)
Agreeing heavily with Stephanie Selesnick on this: http://bit.ly/LbhX5J I would add that you need to know who your customers are before you can serve them. You’d be shocked how few organizers go beyond a spreadsheet to know their key attendee constituents….