Where is your next event’s competition? NOT where you think!
I just finished reading an article in Bizbash that addressed the impact that journalists are having on the business as event producers. The connection between events and publications certainly makes sense, as publications have ready access to some of the key elements to a successful event, given their database of potential attendees (through their subscriber […]
Sponsorship Innovation: How we increased Revenue by 30% in one year
Recently my sales team and I were tasked to help raise the revenue figure for an event. The World BPO/ITO Forum, which is in its 7th year of operation, was looking for new ideas to expand their sponsor base and increase the number of targeted leads for the sponsors. When considering our options and ideas […]
Music to my ears-get event help from outside resources
Just got back from Expo! Expo!(more on that later) but waiting in my email box from Monday was this article about why associations/event organizers should take advantage of outside resources to make improvements: http://www2.pcma.org/news-room/2012/12/03/how-a-third-party-can-empower-meeting-planners Love it!
Speaking at Expo! Expo!
I’ve been selected to do a couple of talks at Expo! Expo! in December in Orlando: How to Execute a Virtual Event: Five Key Building Blocks with Michelle Bruno and my recent research area: Building Targeted Marketing Performance Programs Through Target Personas I hope to see you there!
Service and Value As a Bigger Differentiator than Ever Before
Just got back from a vacation in Germany, and it’s always interesting to see how the experience is different than in the US. Whether or not it is a fair comparison when one is a tourist is of course valid, but I wasn’t necessary looking at my vacation as a “compare and contrast mission” the […]
Why Do Some Expos Rock and Some Stink?(from Expo Magazine)
Agreeing heavily with Stephanie Selesnick on this: http://bit.ly/LbhX5J I would add that you need to know who your customers are before you can serve them. You’d be shocked how few organizers go beyond a spreadsheet to know their key attendee constituents….
How you can have a Purple Cow event
I have a habit of buying business books then putting them in a pile to read later. I have considered a Kindle, but actually enjoy having a real book in my hand. For last week’s trip to Atlanta/Austin I brought with me Purple Cow by Seth Godin. Here’s an article for those who interested in […]
The events business-what are the three levels of long term success?
I was ruminating about the three levels of success in the conference/trade show business. They are in order: 1) an event which attracts a quality audience of the right quantity; 2) an event does the above and makes a profit; 3) an event which does all of the above and people(sponsors, attendees, visitors, press) want […]
Today is Patriot’s Day: Announcment of The Event Mechanic! interview series
In Massachusetts, today is a work holiday for most people, which is nice considering it’s a quiet work day for me. It’s also 90 degrees in April, which is about 25 degrees hotter than normal, getting me to ruminate about Summer plans. I am planning to start up the interview series I did a few […]
EastVirtual Event Workshop a Success- virtual events guidance which worked!
Got to love events, especially when it’s a small one and you and your partner get to be the chief cooks and bottle washers! A couple weeks ago we ran our annual event, the EastVirtual Event Workshop, and we were pleased to have over 40 people in the room, all consuming information on how to […]