Music to my ears-get event help from outside resources
Just got back from Expo! Expo!(more on that later) but waiting in my email box from Monday was this article about why associations/event organizers should take advantage of outside resources to make improvements: http://www2.pcma.org/news-room/2012/12/03/how-a-third-party-can-empower-meeting-planners Love it!
Speaking at Expo! Expo!
I’ve been selected to do a couple of talks at Expo! Expo! in December in Orlando: How to Execute a Virtual Event: Five Key Building Blocks with Michelle Bruno and my recent research area: Building Targeted Marketing Performance Programs Through Target Personas I hope to see you there!
Service and Value As a Bigger Differentiator than Ever Before
Just got back from a vacation in Germany, and it’s always interesting to see how the experience is different than in the US. Whether or not it is a fair comparison when one is a tourist is of course valid, but I wasn’t necessary looking at my vacation as a “compare and contrast mission” the […]
Why Do Some Expos Rock and Some Stink?(from Expo Magazine)
Agreeing heavily with Stephanie Selesnick on this: http://bit.ly/LbhX5J I would add that you need to know who your customers are before you can serve them. You’d be shocked how few organizers go beyond a spreadsheet to know their key attendee constituents….
How you can have a Purple Cow event
I have a habit of buying business books then putting them in a pile to read later. I have considered a Kindle, but actually enjoy having a real book in my hand. For last week’s trip to Atlanta/Austin I brought with me Purple Cow by Seth Godin. Here’s an article for those who interested in […]
The events business-what are the three levels of long term success?
I was ruminating about the three levels of success in the conference/trade show business. They are in order: 1) an event which attracts a quality audience of the right quantity; 2) an event does the above and makes a profit; 3) an event which does all of the above and people(sponsors, attendees, visitors, press) want […]
Today is Patriot’s Day: Announcment of The Event Mechanic! interview series
In Massachusetts, today is a work holiday for most people, which is nice considering it’s a quiet work day for me. It’s also 90 degrees in April, which is about 25 degrees hotter than normal, getting me to ruminate about Summer plans. I am planning to start up the interview series I did a few […]
EastVirtual Event Workshop a Success- virtual events guidance which worked!
Got to love events, especially when it’s a small one and you and your partner get to be the chief cooks and bottle washers! A couple weeks ago we ran our annual event, the EastVirtual Event Workshop, and we were pleased to have over 40 people in the room, all consuming information on how to […]
How to create a great attendee experience
I was going through my archives and thought this was worth re-posting: _______________________________________ I spoke with Scott Diament, the founder of a number of jewelry, art and antiques events, such as the Palm Beach Show. I was quite impressed in the technology on their website, and realized that Scott was indeed inviting those who […]
I was going through my archives and thought this was worth re-posting: _______________________________________ I spoke with Scott Diament, the founder of a number of jewelry, art and antiques events, such as the Palm Beach Show. I was quite impressed in the technology on their website, and realized that Scott was indeed inviting those […]