How to create a great attendee experience
I was going through my archives and thought this was worth re-posting: _______________________________________ I spoke with Scott Diament, the founder of a number of jewelry, art and antiques events, such as the Palm Beach Show. I was quite impressed in the technology on their website, and realized that Scott was indeed inviting those who […]
I was going through my archives and thought this was worth re-posting: _______________________________________ I spoke with Scott Diament, the founder of a number of jewelry, art and antiques events, such as the Palm Beach Show. I was quite impressed in the technology on their website, and realized that Scott was indeed inviting those […]
Why I Love the Events Business
Stephanie Selesnick wrote a blog last week in EXPO asking What’s the coolest thing you think about our business? Here’s my answer which I thought was worth re-posting here: At times, everyone gets jaded about deadlines, pressures, on the spot decisions while on the job. My most poignant memory was in 2005 when I […]
Virtual events: fantastic successes or pathetic failures?
In the continuing discussion on whether virtual events will succeed or fail in the associations and for profit events market, I get to read comments for and against virtual since I have my antennae up for such information. Given that Michelle Bruno and I have a dog in the fight (EastVirtual Event Workshop) I could […]
Questions to Develop Your Virtual Event Strategy
Love this post from my friend Joyce McKee of Let’s Talk Tradeshows: http://blog.iceem.net/questions-develop-virtual-event-strategy/ Questions you should certainly ask before spending Big money!
The future of sales or why you still need to pick up the phone…
One of the many hats I wear, is as a sales guy. Sales has really changed in the last ten years, and selling, especially what one might call ‘cold to warm calling’, given the impact of personalization and inbound marketing. In a way, inbound marketing has made selling easier, as inbound leads are usually pre-sold […]
Musing on the Virtual Edge Summit
I am enjoying one of the main benefits of virtual events this weeks-not having to travel. Michelle Bruno, My erst-while partner on the EastVirtual Event Workshop, is attending (and working at) The Virtual Edge Summit(VES) while I work on other customer projects in the office. I am attending VES virtually which is a relatively rare […]
What can we expect in 2012 in events?
I had a chance to catch my breath during the holidays in The Hamptons last week thanks to Bloomspot(a Groupon competitor). Well sort of, since I had my brand new iPhone 4S(I had a 4 year old Blackberry), and my world has been opened with Apps the Blackberry can only dream of. So what? I […]
What’s the best marketing tool to attract event attendees?
Q:“What’s the best marketing tool to attract attendees” -Karen, Boston A: Frequently the best tool to get attendees, both delegates and sponsors, is the attendees list itself. People like to know who and what level colleagues will be at an event . We’ve found publishing at least the title and company or company logos of […]
Join me at the Inbound Marketing Summit, September 14/15 Boston
This year’s 5th annual Inbound Marketing Summit is where I’ll be going to see Guy Kawasaki on September 14/15 in Boston. Save 20% on your registration when you use Promo Code: IMSP2. If you’re going, ping me and we can share a beverage at some point…. http://t.co/NgAvGLt