Musing on the Virtual Edge Summit
I am enjoying one of the main benefits of virtual events this weeks-not having to travel. Michelle Bruno, My erst-while partner on the EastVirtual Event Workshop, is attending (and working at) The Virtual Edge Summit(VES) while I work on other customer projects in the office. I am attending VES virtually which is a relatively rare […]
What can we expect in 2012 in events?
I had a chance to catch my breath during the holidays in The Hamptons last week thanks to Bloomspot(a Groupon competitor). Well sort of, since I had my brand new iPhone 4S(I had a 4 year old Blackberry), and my world has been opened with Apps the Blackberry can only dream of. So what? I […]
What’s the best marketing tool to attract event attendees?
Q:“What’s the best marketing tool to attract attendees” -Karen, Boston A: Frequently the best tool to get attendees, both delegates and sponsors, is the attendees list itself. People like to know who and what level colleagues will be at an event . We’ve found publishing at least the title and company or company logos of […]
Join me at the Inbound Marketing Summit, September 14/15 Boston
This year’s 5th annual Inbound Marketing Summit is where I’ll be going to see Guy Kawasaki on September 14/15 in Boston. Save 20% on your registration when you use Promo Code: IMSP2. If you’re going, ping me and we can share a beverage at some point…. http://t.co/NgAvGLt
How to Build a Target Persona
Here is a quick tip and one of the 5 steps to long term success in social media at which I will be speaking on during the Marketing Challenges Workshop at the MTO Summit in DC on November 9th: Step Number Two: Learn how to Build a Target Persona to Reach Your Buyer Audience In […]
Hey I’m speaking at the MTO Summit!
Tarsus Advon’s MTO Summit, scheduled Nov. 9-10 at the Hilton Alexandria Hotel in Alexandria, Va., has announced a stellar lineup of industry thought leaders as speakers and sessions designed to engage show organizers and suppliers in the event industry. “We are excited with the content, speakers and sponsor participation for the upcoming MTO Summit” said […]
Open sourcing your event
Love this article as a concept from: Eventmanagerblog.com Open sourcing your event. A featured interview with Harrison Owen December 12, 2007 By Julius Solaris It is a great honor for this blog to host Harrison Owen as a part of the featured interviews section. Harrison has worked on virtually every continent with organizations ranging from […]
How to organize a Tweet up
Great article from Best events….. ___________________________________________________ Twitter meet-ups, or Tweetups as they’re commonly called, are pretty much ubiquitous these days. Despite the random awkward conversations that can result when you have more than 140 characters to express yourself, Tweetups take an otherwise great service like Twitter and turn it into something much bigger. Why? Because […]
Sixteen Reasons Why Your Social Media Isn’t Working
Great article and a good reminder to get back to basics on social media… http://biznik.com/articles/sixteen-reasons-why-your-social-media-isnt-working?utm_source=articles&utm_medium=email&utm_campaign=2010-06-09
LinkedIn Is Lead Gen Leader in Customer Conversion
from min B2B As more consumers engage with social media, two trends within the b2b arenaare becoming clear: b2b marketers are expanding their social media footprint,and the resultant value of these efforts— including lead generation and customerconversion—are crystallizing. This year there are an estimated 127 million users of social networks. Thatnumber is expected to increase […]