What is your formula for success?
I drove down to New York from Boston this weekend with a couple of friends. Driving and talking usually leads to the revelation of theories and philosophies, and I came up with the concept of success and it not being an accident, i.e. that continual success is usually the result of some unconscious or conscious […]
Drinking from the Fire Hose
Last week I put out an advertisement in both LinkedIn and on a Senior Networking site looking for contractors to help me with the large number of future contracts I may soon get this fall. Wow was I surprised at the response! I must have got 20 emails in two days, and I am still […]
The new event landscape
As I mentioned before, I was at the SISO Executive Conference last week. What did I learn? That times are tough for most people with some events off 40% of their paid conference attendees from 2008. Funny that, as my business has never been better. What I think we are seeing is the transformation of […]
Return from the SISO Executive Conference
Wow, in the middle of summer I am yet again insanely busy, with a client event and then the SISO Executive Conference in NYC. I was especially looking forward to Barry Libert‘s sessions on community building. Barry is an old client when I was helping him at Shared Insights, so I got a chance to […]
Strategically Using Social Media
I am thankful for Stephen Nold. He has set up an event(The MTO Summit) which was the catalyst starting me on this Inbound Marketing path. I was checking out one of his old newsletters today and found this: http://www.meetingtechonline.com/articles_Strategically_Utilizing_Social_Media.aspx Which basically says don’t adopt technology for technology’s sake, hallelujah!
Rain rain go away-June showers bring July flowers?
What a fine June, rain every other day here in Boston! The Spring Tease continues, but at least I am not looking longingly out of the window…. As I mentioned on an earlier post, I am in the process of running an Inbound Marketing strategy with one of my clients. I am also looking to […]
Wow! a link to a great way to look at rolling out a social media strategy
http://www.jmorganmarketing.com/rolling-out-a-social-media-strategy/
Developing target personas in marketing
Here’s an article which will be published in ROI-Q for the CW Allen Group next month: If you are trying to develop a competitive edge and potentially save tens of thousands of dollars in marketing expenses, you need to discover and execute inbound marketing. I will drive into some of the key concepts and give […]
People with a Clue
Last year I had the fortune to work with Greg Sparzo at Rensellaer Polytechnic Institute on Healthcare 08. I thought he was a pretty smart guy with sharp opinions, most which I agreed with. He’s recently written a book: The PWAC Manifesto: Understanding the Skills Gap and Creating a Culture of Competence which I am […]
How 24/7 does your event need to be?
So I finally picked up Authenticity again this week, and I intend to finish it! I am still pondering how to make events truly 24/7. I learned that all companies have to become media companies of some kind or perish at The Inbound Marketing Summit, but it is unbelievable how much content and information you […]