The Strategy of The Strategy of Social Media
Seems complicatedly simple: http://veryofficialblog.com/2010/02/14/the-missing-ingredient-in-most-social-media-strategies/
Cut costs Now
from Expo Magazine, I couldn’t say item #1 better myself…. Although the worst of the recession may be behind us, many organizers are still challenged with delivering quality shows on reduced budgets. It’s more important than ever these days to find ways to produce meetings more cost effectively. Here are a few cost-savings tips to […]
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A guy who gets it
http://www.tradeshowsandevents.blogspot.com I am going to start writing again shortly on some mind blowing content until then, take a look at Jim’s blog.
Social Media: The Five Steps for Long Term Success: The Event Mechanic! Maturity Model
I have been doing a lot of research in the past year on social media. In that time, I have been trying to figure out how to separate the ‘sizzle from the steak’ and come up with a clear road map to help people who are starting out in social media, or perhaps those who […]
Social Media Case Study
Thanks to Dave Reske for pointing this out to me: Generate Leads with Social Media Strategy: 6 Steps to Fill Up Sales FunnelEmail to a Colleague Post a Comment Permanent Link Print Version Free Newsletters Forward to a ColleagueSend this article to a friend or colleagueYour Name*Your Email*Required but will not be posted online. We […]
Social Media Plan in 2010
I promise you I will shortly be rolling out my Social Media Maturity Model shortly for all to see. In the meantime, I was interested in this post focused on the wholly grail of social media(ROI) and their soon to come Benchmark report. Enjoy… http://www.marketingexperiments.com/blog/general/social-media-marketing-using-data-and-metrics.html
How to Engage your Conference Audience
I like Dave Lutz of Velvet Chainsaw, and I see him all over the country(IAEE, Expo! Expo!, etc). He’s teaming up with Jeff Hurt of Midcourse Corrections, and I love this article to shale up the format of the average everyday conferences. Enjoy his article: If you wanted to create a conference environment that was […]
Social Media: What’s all the fuss and how do I make it work for my company? Part Two
This will appear next week in my CW Allen Group column: As I mentioned in my last column, I am in the process of building a social media practice as it relates to events. For those who didn’t read part one of this article, here it is: http://www.cwallengroup.com/newsletters/sept09/social_media.pdf In the last article, I emphasized the […]
Attending Expo! Expo!
I am attending Expo! Expo! in Atlanta for the first time(kind of odd considering I’ve been in the business for 18 years). It’s kind of funny as to why I haven’t. DCI(my first 11 years in the business) didn’t allow any employees attend any industry events because they were afraid staff would be poached. When […]