Here Comes the “Spring”
Actually here in the Boston area, we have the annual “Spring Tease” which is where we get a sunny day in the 80’s followed by a 40 degree day. The title has a double meaning for me, as I am ready to spring to the next part of developing the business, I feel that I […]
The Power of Inbound Marketing
I’ve been spending my time recently prepping for a project using a philosophy which I feel will certainly change the way events are done, that is inbound marketing. The idea of inbound marketing is to get in contact with people who are already interested in the content you are providing in your events but you […]
Virtual Placemaking Experiences
A lot of snow here in Lexington this weekend. I am starting to develop quite the back muscles from the shovelling. I was going to say as I continue to trudge through Authenticity, but’ trudge’ makes it sound like the book is dreary. It isn’t but unlike most books it requires you to assimilate what […]
Another white Sunday morning
After having a tired Saturday(not enough sleep, one too many Campari and Orange), I decided not to go out Saturday night with a few friends. Plus as is usual in Boston, we were scared about the the impending snow storm with more than 5 inches before midnight. What happened? By midnight there was maybe an […]
Experience Hubs
I continue to read from the book Authenticity. In the latest installment of my reading, the authors talk about experience hubs, that is central locations for putting retail and b2b stores or offices(respectively) where people already in the area for other reasons(like they live in the area, or are visiting the area for other reasons) […]
How Placemaking Works from Authenticity
I love the free time I seem to have this week, although I look out the window and see the first part of nine inches of show that’s due to come down before 6PM…. Anyway back to the subject at hand… The book continues using The American Girl stores as the shining example of products […]
Post Xmas week
I both and love the week after Christmas. Love it because you seem to have alot of extra time to get to those things that you’ve put off. Hate it because noone else is around and if your work counts on others then you are dangling….plus who wants to work when no-one else is? Since […]
The Politics of Dancing
Last Friday was my birthday, a good time to look back on the past year and see what progress I’ve made. What can I say? I’ve had a number of happy customers this year, despite the economy; I’ve written over twenty SISO articles about the events business, and like this blog I actually have quite […]
Beyond buy-sell in exhibitions
I had a superb interview for the SISO column with with Peter Eelman, the VP of Exhibitions for the Association for Manufacturing Technology last week on the subject of ‘beyond the buy sell equation’ in events. You would imagine that an association in manufacturing might be ‘pulling in their horns’ given the what’s happening to […]
Back in Boston
Wow it’s great to be home. After two weeks on the road(my grandfather’s funeral in England and a client event in Baltimore), and having that hacking cough the whole time which seems to be going around, it’s nice to be getting back to the familiar. I certainly feel bad for you road warriors out there…. […]