Wow! a link to a great way to look at rolling out a social media strategy
http://www.jmorganmarketing.com/rolling-out-a-social-media-strategy/
Developing target personas in marketing
Here’s an article which will be published in ROI-Q for the CW Allen Group next month: If you are trying to develop a competitive edge and potentially save tens of thousands of dollars in marketing expenses, you need to discover and execute inbound marketing. I will drive into some of the key concepts and give […]
People with a Clue
Last year I had the fortune to work with Greg Sparzo at Rensellaer Polytechnic Institute on Healthcare 08. I thought he was a pretty smart guy with sharp opinions, most which I agreed with. He’s recently written a book: The PWAC Manifesto: Understanding the Skills Gap and Creating a Culture of Competence which I am […]
How 24/7 does your event need to be?
So I finally picked up Authenticity again this week, and I intend to finish it! I am still pondering how to make events truly 24/7. I learned that all companies have to become media companies of some kind or perish at The Inbound Marketing Summit, but it is unbelievable how much content and information you […]
Here Comes the “Spring”
Actually here in the Boston area, we have the annual “Spring Tease” which is where we get a sunny day in the 80’s followed by a 40 degree day. The title has a double meaning for me, as I am ready to spring to the next part of developing the business, I feel that I […]
The Power of Inbound Marketing
I’ve been spending my time recently prepping for a project using a philosophy which I feel will certainly change the way events are done, that is inbound marketing. The idea of inbound marketing is to get in contact with people who are already interested in the content you are providing in your events but you […]
Virtual Placemaking Experiences
A lot of snow here in Lexington this weekend. I am starting to develop quite the back muscles from the shovelling. I was going to say as I continue to trudge through Authenticity, but’ trudge’ makes it sound like the book is dreary. It isn’t but unlike most books it requires you to assimilate what […]
Another white Sunday morning
After having a tired Saturday(not enough sleep, one too many Campari and Orange), I decided not to go out Saturday night with a few friends. Plus as is usual in Boston, we were scared about the the impending snow storm with more than 5 inches before midnight. What happened? By midnight there was maybe an […]
Experience Hubs
I continue to read from the book Authenticity. In the latest installment of my reading, the authors talk about experience hubs, that is central locations for putting retail and b2b stores or offices(respectively) where people already in the area for other reasons(like they live in the area, or are visiting the area for other reasons) […]
How Placemaking Works from Authenticity
I love the free time I seem to have this week, although I look out the window and see the first part of nine inches of show that’s due to come down before 6PM…. Anyway back to the subject at hand… The book continues using The American Girl stores as the shining example of products […]