Let me put it plainly: if you’re an event executive and you’re not seriously integrating AI into your strategy, you’re heading for a Blockbuster–BlackBerry-level reckoning. And it’s coming
According to the IAEE, the event industry in the United States employs approximately seven million professionals., from organizers and marketers to sales teams and operations
Although companies play a critical role in implementing AI, the journey starts with individuals. Professionals in the events business must develop skills that AI cannot replicate
Artificial Intelligence (AI) will reshape events, by making marketing, sales, and operations more efficient and precise, and the uncertain certain. From optimizing marketing campaigns, streamlining
Your current job in the events business, no matter how secure it feels, is on borrowed time. This isn’t a call to panic, but an
As an event executive, you’re aware that artificial intelligence (AI) is reshaping industries across the board. For event organizers, AI promises to streamline operations, automate
As I was recently asked what my prognosis for the events industry was, I decided to expand what I had said and share it with
