Artificial Intelligence (AI) will reshape events, by making marketing, sales, and operations more efficient and precise, and the uncertain certain. From optimizing marketing campaigns, streamlining
As I was recently asked what my prognosis for the events industry was, I decided to expand what I had said and share it with
As an attendee at last month’s Sam Lippman’s Attendee Acquisition Roundtable (AAR), I couldn’t help but notice the depth of insight to be found amongst marketing professionals
Every event manager wants to make more money from their events. There are two ways to get there on the exhibit side: attracting more exhibitors
Attendee quality for any event is determined by its exhibitors and the results they get from your events. Despite the often grandiose exhibitor prospectuses that promote
Perhaps an odd title, as well as an odd subject. But if I can help you avoid the fatal mistakes – the event killers –
Recently I was ruminating about a conversation I had many years ago with Vinnie Polito at SISO in Cleveland. At the time, I was in the midst
It makes sense to trim the fat when trying to increase your profits. But ensure that is what you are trimming. Here are two cautionary
Much of what I do is launching events. During the COVID pandemic, that part of my business died; you could not run an event even
In the events business, it’s all too easy to get caught up in the focusing only on spreadsheets and analytics to measure where you are, who
