Strategic Event Value Creation: Building a Data-Driven Playbook That Puts Superconsumers First Most event organizations love to talk about being “customer-centric.” But let’s be
We all know who attends events: customers, exhibitors, sponsors, press, influencers. But within those groups is a rare type of individual who goes beyond simply participating.
Let’s cut the nonsense: attendees and exhibitors don’t want your sales pitch. They don’t want your marketing fluff. They don’t care about your “early bird
According to the IAEE, the event industry in the United States employs approximately seven million professionals., from organizers and marketers to sales teams and operations
I’ve spent over 30 years in the events industry, and since launching The Event Mechanic! in 2005, I’ve had the opportunity to identify the patterns
In recent years, event organizers have observed a trend of ever later attendee registrations, prompting many to declare this phenomenon as the “new norm” in
Creating market gravity—an irresistible pull that always brings your target audience, exhibitors, and sponsors to your event—is no small feat. . It requires personal inspiration, clear
Although companies play a critical role in implementing AI, the journey starts with individuals. Professionals in the events business must develop skills that AI cannot replicate
Event organizers are constantly seeking ways to generate additional revenue while maintaining high-value experiences for attendees and exhibitors. Having spent years helping clients increase event
Artificial Intelligence (AI) will reshape events, by making marketing, sales, and operations more efficient and precise, and the uncertain certain. From optimizing marketing campaigns, streamlining
