Attendee quality for any event is determined by its exhibitors and the results they get from your events. Despite the often grandiose exhibitor prospectuses that promote
Perhaps an odd title, as well as an odd subject. But if I can help you avoid the fatal mistakes – the event killers –
Recently I was ruminating about a conversation I had many years ago with Vinnie Polito at SISO in Cleveland. At the time, I was in the midst
It makes sense to trim the fat when trying to increase your profits. But ensure that is what you are trimming. Here are two cautionary
Much of what I do is launching events. During the COVID pandemic, that part of my business died; you could not run an event even
In the events business, it’s all too easy to get caught up in the focusing only on spreadsheets and analytics to measure where you are, who
Our event industry has been riding a roller coaster since COVID’s impact began in March 2020. We’ve gone from having no face-to-face events – with almost
I’ve had the fortune to run a world-renowned event – Macworld – and have managed several others that have come close to ranking amongst the
Since my March interview with Shauna Peters, vice president and marketing strategist for mdg, a Freeman Company, I’ve heard a lot about the ‘addressable audience,’ which I believe is
If you are good at it, there is nothing more satisfying than being a salesperson. You have few of the mundane tasks often required in
