Don’t Risk Eliminating Your Sales Rainmakers
July 6, 2023
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It makes sense to trim the fat when trying to increase your profits. But ensure that is what you are trimming. Here are two cautionary
It makes sense to trim the fat when trying to increase your profits. But ensure that is what you are trimming. Here are two cautionary
Much of what I do is launching events. During the COVID pandemic, that part of my business died; you could not run an event even
In the events business, it’s all too easy to get caught up in the focusing only on spreadsheets and analytics to measure where you are, who
Our event industry has been riding a roller coaster since COVID’s impact began in March 2020. We’ve gone from having no face-to-face events – with almost
I’ve had the fortune to run a world-renowned event – Macworld – and have managed several others that have come close to ranking amongst the
Since my March interview with Shauna Peters, vice president and marketing strategist for mdg, a Freeman Company, I’ve heard a lot about the ‘addressable audience,’ which I believe is
If you are good at it, there is nothing more satisfying than being a salesperson. You have few of the mundane tasks often required in
In theory, launching an event should not be too difficult. The steps of a launch can be laid out much like a pilot’s nighttime view
I have strong opinions about sales staffs, having managed them in some shape or form since 1996. As I’ve previously written, I believe only 20% of