Times are tight. Even though ‘events are back’ your exhibitors are cutting back, as evidenced by their smaller budgets. They are returning neither your calls
Nicole Peck is one of my favorite industry friends. She’s a tough negotiator who’s both smart and driven, and her career has gone from strength to
Does this sound like a quesion with an obvious answer? It’s not, and I can prove it. One clue to possible problems is the core
Jason McGraw, a Group Vice President at Emerald, is a good guy and a friend within the industry. From his roles with such well-known shows
As event organizers, we’ve had nearly two years of experience dealing with COVID. We’ve dealt with the postponements, cancellations, and (with mixed results) the re-opening
For most event marketers, the answer is no. Having been trained ’by the book,’ they tend to struggle with responding to negative results in a
Hotels and convention centers are getting smarter. During 2020 and 2021, the terms of pre-COVID agreements governed most event operations, allowing organizers to cancel events
Since September, I have been touting an event that has managed to do the impossible in these times of COVID: exceed attendee number projections. The
I recently had a call with a long-lost friend. This was someone with whom I had not spoken in more than 15 years. He is
At a recent industry event a colleague suggested that I shouldn’t worry about the event business, claiming that it would come back as strong as
