I have strong opinions about sales staffs, having managed them in some shape or form since 1996. As I’ve previously written, I believe only 20% of
I met David Saef at the recent Exhibit Sales Roundtable and was impressed both by his presentation (though not necessarily agreeing with everything) as well
Times are tight. Even though ‘events are back’ your exhibitors are cutting back, as evidenced by their smaller budgets. They are returning neither your calls
Nicole Peck is one of my favorite industry friends. She’s a tough negotiator who’s both smart and driven, and her career has gone from strength to
Does this sound like a quesion with an obvious answer? It’s not, and I can prove it. One clue to possible problems is the core
Jason McGraw, a Group Vice President at Emerald, is a good guy and a friend within the industry. From his roles with such well-known shows
As event organizers, we’ve had nearly two years of experience dealing with COVID. We’ve dealt with the postponements, cancellations, and (with mixed results) the re-opening
For most event marketers, the answer is no. Having been trained ’by the book,’ they tend to struggle with responding to negative results in a
Hotels and convention centers are getting smarter. During 2020 and 2021, the terms of pre-COVID agreements governed most event operations, allowing organizers to cancel events
Since September, I have been touting an event that has managed to do the impossible in these times of COVID: exceed attendee number projections. The
