Does Your Event Have a Reason for Being?
May 3, 2022
No Comments
Does this sound like a quesion with an obvious answer? It’s not, and I can prove it. One clue to possible problems is the core
Does this sound like a quesion with an obvious answer? It’s not, and I can prove it. One clue to possible problems is the core
Jason McGraw, a Group Vice President at Emerald, is a good guy and a friend within the industry. From his roles with such well-known shows
As event organizers, we’ve had nearly two years of experience dealing with COVID. We’ve dealt with the postponements, cancellations, and (with mixed results) the re-opening
For most event marketers, the answer is no. Having been trained ’by the book,’ they tend to struggle with responding to negative results in a
Hotels and convention centers are getting smarter. During 2020 and 2021, the terms of pre-COVID agreements governed most event operations, allowing organizers to cancel events
Since September, I have been touting an event that has managed to do the impossible in these times of COVID: exceed attendee number projections. The
I recently had a call with a long-lost friend. This was someone with whom I had not spoken in more than 15 years. He is
At a recent industry event a colleague suggested that I shouldn’t worry about the event business, claiming that it would come back as strong as
One of the things that really has helped me in life is keeping calm when all around is going wrong. This is especially helpful at
In the last four weeks, I have traveled to two events. Some non-event people thought I was crazy to do so, given the ‘risks’. Notwithstanding