One of the most common challenges in the events industry is the disconnect between what event organizers prioritize as valuable and what exhibitors want. While
As I was recently asked what my prognosis for the events industry was, I decided to expand what I had said and share it with
Every event manager wants to make more money from their events. There are two ways to get there on the exhibit side: attracting more exhibitors
Attendee quality for any event is determined by its exhibitors and the results they get from your events. Despite the often grandiose exhibitor prospectuses that promote
It makes sense to trim the fat when trying to increase your profits. But ensure that is what you are trimming. Here are two cautionary
The discussion with Adam Malik in my last article prompted me to think further about what exhibitors want from our events. they are primarily looking for leads
Exhibition events are key tools for businesses to generate leads and make connections with potential customers. Exhibitors collect information such as attendee names, job titles,
I’ve had the fortune to run a world-renowned event – Macworld – and have managed several others that have come close to ranking amongst the
Since my March interview with Shauna Peters, vice president and marketing strategist for mdg, a Freeman Company, I’ve heard a lot about the ‘addressable audience,’ which I believe is
Most event salespeople are transactional. Their outbound phone calls and emails, whether to sell a booth or a sponsorship, tend to approach the sale as a
