Event organizers fall in love with their “solutions” or dream of building industry ‘ecosystems’. The event format. The networking platform. The sexy keynote speaker. The flashy
Lately, I’ve been getting a lot of questions from sales reps asking why it’s so difficult to get prospects to answer calls or respond to
Let’s cut the nonsense: attendees and exhibitors don’t want your sales pitch. They don’t want your marketing fluff. They don’t care about your “early bird
I’ve spent over 30 years in the events industry, and since launching The Event Mechanic! in 2005, I’ve had the opportunity to identify the patterns
Losing exhibitors is an inevitable but painful part of the business and a flag to suggest your event might be on the way out. Whether
Event organizers are constantly seeking ways to generate additional revenue while maintaining high-value experiences for attendees and exhibitors. Having spent years helping clients increase event
One of the most common challenges in the events industry is the disconnect between what event organizers prioritize as valuable and what exhibitors want. While
As I was recently asked what my prognosis for the events industry was, I decided to expand what I had said and share it with
Every event manager wants to make more money from their events. There are two ways to get there on the exhibit side: attracting more exhibitors
Attendee quality for any event is determined by its exhibitors and the results they get from your events. Despite the often grandiose exhibitor prospectuses that promote
