The Seven Conditions for Successful Event Sales
November 1, 2022
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If you are good at it, there is nothing more satisfying than being a salesperson. You have few of the mundane tasks often required in
If you are good at it, there is nothing more satisfying than being a salesperson. You have few of the mundane tasks often required in
I have strong opinions about sales staffs, having managed them in some shape or form since 1996. As I’ve previously written, I believe only 20% of
I met David Saef at the recent Exhibit Sales Roundtable and was impressed both by his presentation (though not necessarily agreeing with everything) as well
A colleague advised me when I started in the business that I should “do as little as possible while trying to get the maximum out
Times are tight. Even though ‘events are back’ your exhibitors are cutting back, as evidenced by their smaller budgets. They are returning neither your calls
One of my long-term industry friends is Dan Cole, whom I first met in 2007 at a Society of Independent Show Organizers (SISO) event. Then serving
As event organizers, we’ve had nearly two years of experience dealing with COVID. We’ve dealt with the postponements, cancellations, and (with mixed results) the re-opening
At many of your events you’ll find a number of new companies that are trying to make a significant impact. They have the energy, the
There’s been some talk of hiding your prospective attendee numbers from your exhibitors/attendees, given that almost the attendance for most events is down due to