Although companies play a critical role in implementing AI, the journey starts with individuals. Professionals in the events business must develop skills that AI cannot replicate
Your current job in the events business, no matter how secure it feels, is on borrowed time. This isn’t a call to panic, but an
In today’s fast-paced and interconnected world, businesses must continuously seek ways to gain a competitive edge and foster innovation. One key factor that can significantly
Most event salespeople are transactional. Their outbound phone calls and emails, whether to sell a booth or a sponsorship, tend to approach the sale as a
I have strong opinions about sales staffs, having managed them in some shape or form since 1996. As I’ve previously written, I believe only 20% of
A colleague advised me when I started in the business that I should “do as little as possible while trying to get the maximum out
At SuperNiche in Washington DC last week, I attended a session by Ryan Dohrn during which he asserted that prospects that contact you are already 2/3 of the
One of the things that really has helped me in life is keeping calm when all around is going wrong. This is especially helpful at
I’ve worked for myself since 2005. During that time, people have asked me how they can make more money, do interesting things, work on fun projects,
