Downturn Strategies from an Event Industry Sales Expert
One of my long-term industry friends is Dan Cole, whom I first met in 2007 at a Society of Independent Show Organizers (SISO) event. Then serving
One of my long-term industry friends is Dan Cole, whom I first met in 2007 at a Society of Independent Show Organizers (SISO) event. Then serving
At SuperNiche in Washington DC last week, I attended a session by Ryan Dohrn during which he asserted that prospects that contact you are already 2/3 of the
As event organizers, we’ve had nearly two years of experience dealing with COVID. We’ve dealt with the postponements, cancellations, and (with mixed results) the re-opening
At many of your events you’ll find a number of new companies that are trying to make a significant impact. They have the energy, the
Over the years I‘ve had the opportunity to work with many event companies and that vantage point has allowed me to how companies are organized,