Creating market gravity—an irresistible pull that always brings your target audience, exhibitors, and sponsors to your event—is no small feat. . It requires personal inspiration, clear
One of the most common challenges in the events industry is the disconnect between what event organizers prioritize as valuable and what exhibitors want. While
In today’s rapidly evolving landscape, the buzz around Artificial Intelligence (AI) is impossible to ignore. As leaders in the trade show industry, the question isn’t whether we should engage with AI,
Pulling an event out of a death spiral is extremely difficult, requiring a full commitment that many times will fail. If you are determined to
Every event manager wants to make more money from their events. There are two ways to get there on the exhibit side: attracting more exhibitors
The discussion with Adam Malik in my last article prompted me to think further about what exhibitors want from our events. they are primarily looking for leads
Rob Weissman has had a long and varied career since he started in the tradeshow business in the eighties. He’s produced shows for National Expositions,
Building successful events has many elements, but the three most critical for sustained success are Profit, Product, and Marketing. They comprise what I would call
In theory, launching an event should not be too difficult. The steps of a launch can be laid out much like a pilot’s nighttime view
