If your organization is not hitting its event sales goals consistently, then as the sales manager you’re responsible. How can you diagnose what and where
At a recent speaking engagement, a number of people asked me whether I could come up with five questions to determine the health of an
Sound counter-intuitive? After all, the logistics goal for every event Is to keep your registration lines short. To explain, let me highlight two amazing
The recent completion of the launch of a client’s new event has given me the opportunity to reflect a bit. As with any new project,
One of my favorite speakers in the industry is Dan Cole. On several occasions, I have had the pleasure of speaking with Dan, who is
As I complete my own event projects and observe others, I often ruminate about what it takes to make a great event marketer. Given the
This was an article which appeared in Bob James blog last month, The Mighty Copywriter. I liked it so much I am using it again…
Michael Hart, the industry renowned journalist and thought leader is back! I asked him to provide his views on what attendee marketing mistakes he is seeing, and
It’s been a long time since I have chatted with Dave Lutz of Velvet Chainsaw, and I am glad I did recently. I was delighted
Lawrence Dvorchik is back! I am looking forward to seeing his SISO Leadership Conference Session, but in the meantime here are his thoughts about when to cancel
