Your Event Marketing. Is it Charming, Creepy, or Clueless?
Like many others, as a consumer I’ve come to pay attention to my email inbox in terms of what attracts me to open a message
Like many others, as a consumer I’ve come to pay attention to my email inbox in terms of what attracts me to open a message
Most people in business are followers. They are the people will neither create anything nor be the first to jump opportunistically on a new
Are you sick of hearing that technology or some silver bullet is going to turn your event around? Sure there are some tools and processes
An interesting column in last month’s Convene advocated working with your competition or co-opting them as competitors so that everyone can benefit. The piece included
Before I started The Event Mechanic! there were two types of companies for which I worked: 1) an event generator and 2) an event buyer.
Many years ago, I was hired as a ‘secret shopper’ by a large conference company that did not feel it was ‘gelling’ with its audience
There’s been considerable discussion in recent years regarding the imminent replacement of many elements of the labor force with robots. The proposition got me thinking
Recently a client asked how I would describe the lifecycle of an event. The question prompted me to ruminate that an event involves decisions that
No one cares what you have to say It’s funny that in my 25+ years of working in this industry, I’ve come to anticipate that
Pick up the phone and make 10 calls monthly to your customers. Or preferably, visit them in their offices. That’s it. And do this consistently