Although companies play a critical role in implementing AI, the journey starts with individuals. Professionals in the events business must develop skills that AI cannot replicate easily yet to continue providing value to their employers. These include conceptual creativity, strategic thinking, and the ability to synthesize ideas on their own.
Adopting AI tools to complement human capabilities can be transformative. By automating repetitive tasks, AI frees individuals to focus on higher-level, strategic contributions. For instance, AI can optimize resource allocation by analyzing historical data and real-time information to suggest the most suitable dates, times, and locations for events. It can be used to mass personalize marketing communications. Rather than resisting AI, event professionals should embrace it as a collaborator—one that enhances their ability to innovate and deliver exceptional results- in a short amount of time.
AI: A New Divide?
Individuals and companies that fail to adopt AI risk falling behind. This creates a competitive divide between those who use AI to enhance their capabilities and those who cling to outdated methods. To bridge this gap, individuals must lobby for, or get AI education and training on their own equip individuals with new skills. By understanding the capabilities and limitations of AI, professionals can make informed decisions about how to integrate these tools into their workflows. As I mentioned here before embarking on any external AI (especially which involves proprietary and customer data) work, make sure you have corporate approval.
AI education and training must be prioritized to equip individuals with new skills. By understanding the capabilities and limitations of AI, workers can make informed decisions about how to integrate these tools into their workflows. As I mentioned here before embarking on any external AI (especially which involves proprietary and customer data) work, make sure you have corporate approval.
Reimagining Strategy and Creativity in the Age of AI
Ultimately, the integration of AI into the events business challenges us to redefine what it means to be a valuable contributor. If AI can replicate average human output, true creativity lies in going beyond the average—in crafting ideas and experiences that resonate on a deeply human level.
For individuals, this means cultivating skills that AI cannot easily mimic-emotional intelligence, cultural understanding, and the ability to connect with audiences in meaningful ways. For companies, it means fostering environments that prioritize innovation and encourage employees to think beyond execution to their strategic contribution to an event.
AI is not a threat to the events business—it encompasses tools that reshape how we think about work, value, and human potential. When individuals make it their responsibility to get this knowledge, we can unlock AI’s full potential to elevate strategy, creativity and redefine what’s possible in the modern workplace.