What’s the best marketing tool to attract event attendees?

Q:“What’s the best marketing tool to attract attendees” -Karen, Boston A: Frequently the best tool to get attendees, both delegates and sponsors, is the attendees list itself. People like to know who and what level colleagues will be at an event . We’ve found publishing at least the title and company or company logos of […]

How to target and retain attendees

Q:“How do I figure out how to best target future attendees and keep them coming back?” -Kevin, Chicago A: Get to know them better by creating Target Personas. Being able to serve up relevant content as a lead generator in the manner and timing which suits your prospective attendee will give you competitive advantage!