Q:“What’s the best marketing tool to attract attendees”
-Karen, Boston
A:
Frequently the best tool to get attendees, both delegates and sponsors, is the attendees list itself. People like to know who and what level colleagues will be at an event . We’ve found publishing at least the title and company or company logos of your registered list of attendees is a great idea. If you can, the actual names of the attendees could be listed if you can, so people can identify who they might want to network with. Also use testimonials from past attendees.