Newsflash: Your customers don’t want to give you their data.
How To Push Through Necessary Innovation Past Your Boss
Tom Mitchell is a guy I have counted on for content since I was writing for SISO ten years ago. He has been the President of Messe Düsseldorf (MD) North America since 2005, and has progressed from sending American attendees and exhibitors for MD’s events in Germany and worldwide, to running his own shows in North America. Tom […]
Reflections About What Makes This Business Great
As we close out the year, 2015 is quite the personal milestone for The Event Mechanic!, given that it represents 10 years in business this month. Reflecting on a total of 24 years in the events business has encouraged me to think about the circumstances that prompted my choice to pursue my own path in […]
Musings On The NicheEvent Fest In New Orleans
I enjoy getting out and enjoying New Orleans, and when I can learn things which help ‘move the needle’ all the better. I attended Carl Landau’s NicheEventFest a couple of weeks ago. What did I learn? Greg Topalian knows his stuff and can identify 40 B2C event opportunities just by looking at the top B2B events Sean Guerre knows what […]
3 Paths To More Qualified Attendees
Michael Hart, the industry renowned journalist and thought leader is back! I asked him to provide his views on getting more qualified attendees to events , and here’s what he’s what he’s seeing, enjoy! _______________________________________________________________ Take a look at the latest quarterly CEIR Index and you know that accumulating attendees is not the problem it was two […]
How To Make Event Profits When Creativity Is Hard To Find- The Blue Ocean Way
Greg Topalian is a guy who has a similar experience to many of us hardened executives in the events business yet he seems much more enlightened in his approach. Having spent seventeen years at Reed Exhibitions Greg learned how to manage a P&L like many of us, but his path took a different course. As many […]
How To Turn Concrete Into Gold: Event Principles For Profit
Tom Cindric is an energetic guy. A real Texan, Tom works as a vice president at Informa Exhibitions(formerly Hanley Wood Exhibitions.) I first met Tom at a 2007 SISO event in New York and I’ve been keeping tabs on his progress since then. As is the case with Adam Andersen, about whom I recently wrote, Tom also has […]
How to Create Profit in Tired Events
I recently spoke with Adam Andersen, who is Managing Director of Penton’s New Hope Natural Media division, and who is responsible for many well-known events in the natural food industry. His company has an interesting forty year history, beginning as a consumer and retail newsletter out of New Hope, PA. Given my interest in innovation within a ‘tired’ […]