How to target and retain attendees
Q:“How do I figure out how to best target future attendees and keep them coming back?” -Kevin, Chicago A: Get to know them better by creating Target Personas. Being able to serve up relevant content as a lead generator in the manner and timing which suits your prospective attendee will give you competitive advantage!
It’s all about the people
I’ve had the fortune this week of speaking with some smart people who are doing neat things, Colin Crawford at Conferize and Brian Perkins of Highliner Events. Both are working on vehicles or events where the emphasis is on “who’s there” rather than “what’s there.”, In other words, they are forwarding the idea that the […]
Industry Veterans Repeat Hugely Successful Workshop
Industry Veterans Repeat Hugely Successful Workshop on Virtual Events for Association and Trade Show Executives and Managers Lexington, MA (November 7, 2011)—Organizers of the second “EastVirtual Event Workshop,” have announced dates for their one-day, face-to-face educational program on virtual event strategy, technology, platforms, programming, and staffing for trade associations and for-profit exhibition organizers. The event […]