AI and the Future of Event Organizers: Proving Authenticity and Value in a Tech-Driven World
As an event executive, you’re aware that artificial intelligence (AI) is reshaping industries across the board. For event organizers, AI promises to streamline operations, automate marketing, and enhance customer interactions—ultimately delivering cost and time savings. However, this shift brings new challenges that will require strategic adaptation.As AI takes over routine tasks, reliance on technology will grow, […]
The Event Mechanic! Top Challenges for Event Organizers Over the Next Twelve Months
As I was recently asked what my prognosis for the events industry was, I decided to expand what I had said and share it with you. For the last fifteen years, I was waiting for the ‘Netflix Moment’ where something from outside our business was going to barge in and eliminate and decisively change our […]
Why Event Organizers Should Care About Individual Attendee Retention
In the dynamic world of events, there’s a constant push to innovate, grow, and outshine the competition. However, amidst all the hustle, one crucial aspect often overlooked is the importance of attendee retention—ensuring that individual participants return year after year. While attracting new attendees is vital, the true mark of an event’s success lies in its ability to create a loyal base of repeat […]
Why AI is Essential for Your Event Success: An Executive’s Guide to Getting Started
In today’s rapidly evolving landscape, the buzz around Artificial Intelligence (AI) is impossible to ignore. As leaders in the trade show industry, the question isn’t whether we should engage with AI, but how quickly we can integrate it into our operations and strategies to stay ahead of the curve. AI is not a distant concept; it’s a current reality that can drastically enhance our […]
Should Your Events Marketing Team Have a More Strategic Role?
As an attendee at last month’s Sam Lippman’s Attendee Acquisition Roundtable (AAR), I couldn’t help but notice the depth of insight to be found amongst marketing professionals within the events industry. Unlike salespeople, under most circumstances marketers often don’t readily divulge what they’re thinking. But once engaged, their perspectives are enlightening, reflecting both expertise and experience. This led […]
Some Reflections on Our Experience as an Exhibitor at Your Recent Event: An Email from a Dissatisfied Customer
Note: this is an imagined email based on an amalgamation of actual comments from industry colleagues and does not represent the situation at any one event. Dear Event Leadership Team, Subject Line: Some Reflections on Our Experience as an Exhibitor at Your Recent Event As VP of Marketing for our company, I feel compelled to […]
Is Passive Event Attendee Marketing Viable?
Certainly, attendee marketing which is more about messaging the same information frequently to a fixed internal list (what I would call Passive Marketing) has been employed successfully by many top events. Yet, doing this carries significant risks when external factors, such as aggressive competition or the market or wider economic conditions come into play. As Seth […]
What Does an Exhibit Sales Manager Actually Sell?
The conventional notion is that exhibit sales managers peddle booth spaces and sponsorships. And that’s what shows on purchase orders. But insights from Stephen Pia, Dan McGrath, as well as the Freeman Trends Report Q2 2023, make it clear that the true business value of an event is in access to a qualified audience. This point of view […]
How to Find New Attendees for Your Event
I recently attended the Attendee Acquisition Roundtable intending to continue my education in how to help my clients grow their attendee audiences. It’s clear to me that without a clear strategy as to how to find and engage new attendees, events will not reach their full potential. Reflective of my own 30 + years of experience in […]
Are You Turning Your Employees into Zombies?
In the fast-paced, high-pressure world of modern workplaces, it is common for employees to feel overwhelmed and stressed. However, there is a concerning trend that is emerging in the corporate world – the danger of turning employees into zombies. No, we are not talking about the supernatural undead that seem so popular on television these […]